Having had a day to think about this... here are my thoughts on everything, but mostly on commercials...
1. Commercials and social media... no Twitter or Facebook love? I think all the major brands are now realizing that the internet is where people go to tell you that you suck. That's why it seemed as if there was much less of an effort to pimp Facebook and twitter accounts this year than in years past. Maybe I'm wrong, but then again if I missed their pleas to "follow" or "like" them, then they did a bad job of asking me.
2. The Giants won - Tom Brady is the story. Again, the team that won played second fiddle to Tom Brady (the losing quarterback on the losing team) in the media on the second day. His supermodel wife and her dirty broken English speaking mouth, his solemn locker demeanor after the game, his short press conference and his ignoring of Katy Perry all played huge in the media. It reminded me of when the Dallas Mavericks beat the Heat last year and all you heard about was LeBron James.
3. I found myself not caring who won because both sets of fans are so obnoxious. They deserve each other. However, none of us deserve them.
4. The halftime show didn't stand out in anyway to me. I'm not a fan of lip-synced medleys of songs I never liked that much in the first place and the addition of dozens of poorly choreographed dancers further took away from any good things I could say about it. I think Madonna could record an entire album of her shooting rubber bands at a dinner bell and people would love it just because it's Madonna. Best Super Bowl halftime show ever? Well, the best one this year for sure.
5. Color me not shocked that some pop star looking for some street cred flashed the bird during America's biggest event that is not called "American Idol." We all need to get used to the fact that if you put anyone up there who isn't a Country Music Award Nominee or Nickleback, they're going to do something deemed "offensive" by the general public. I'm completely astounded that an all white clad Nicki Minaj didn't free climb a nine foot penis and have it shoot her off into space to close the show. However, I must realize it was Madonna's gig and she's 100 percent class all the way - she dressed up Cee-Lo in church choir drag.
6. The Hoekstra ad headlines really didn't make any sense to anyone that doesn't live in Michigan. People in the media forget that most Americans have no idea that not everyone sees the exact same commercials on TV at the exact same time. Today's headlines baffled most and left them wondering how they missed that commercial. A little blurb at the beginning of the story would have made all the difference for most folks.
7. Somebody in the Hoekstra camp got a little too cute with that one. My question is - if you give Bai Ling that part, do you have plausible deniability in the end? That's just how Ling talks and nobody would fault the campaign for hiring such a superstar for their campaign commercials. There are so many other ways to tap into the xenophobic voter base without exploiting rice paddies, bicycles and Asian stereotypes (should have had a ninja!). Maybe one day I will break down this commercial and tell you how I would've done it.
8. Pizza Hut's commercial at the beginning of the game was terrible. Somebody in their marketing department figured out that they don't do well with black folks and needed a solution (other than better food). They went with rap. Or what they think rap looks like. Dr. Pepper did this too - two turn tables and a microphone - a mostly white phenomenon these days to be honest (Beck anyone?). Either way - they figured a poorly constructed rap song in a rap video
setting would make black folks buy their pizza. It's probably going to be fodder for a "shit white advertisers seeking black consumers say."
8. We needed more Tebow - was sad we didn't get any.
9. Seinfeld comes out of retirement and phones it in for a car commercial - a car he wouldn't even drive (huge Porsche fan). The references to his sitcom were not funny and the addition of a midget lacked originality as well. Leno? Seriously? He wouldn't drive that car either. In the end you have an unfunny commercial featuring two guys most people know wouldn't buy the car - brilliant.
10. Matthew Broderick reprised his role as "Ferris Bueller," but played himself acting like Ferris Bueller... instead of just playing Ferris Bueller but older. You can tell he was offered way more money than he could turn down to do something he really didn't want to do. Some actors "phone it in." Broderick just sent a text for this one. This is a case of some ad exec finding some auto exec that loves the movie as much as he does and getting the green light to do something terrible with something that was so great.
11. Did you get the feeling late in the fourth quarter that the play by play guys were begging you to stay tuned in? It was a little over-kill seeing as how nobody checks out these days until after the coaches shake hands - or don't shake hands (Belichik is hard to read). I guess they really wanted us to catch whatever "talent" show they had coming on afterward.
12. Want to know someone's IQ? Watch a Dorritos Super Bowl commercial with them and if they laugh - they're hanging around an 85 (too dumb to be executed in some states). Dumbest of the dumb commercials aimed at people who are currently, or about to be, stoned.
13. Clint Eastwood's Chrysler commercial was as political as it could possibly be without blatantly asking you to vote for President Obama. I fully expect to see our president cap the commercial with a "... and I approve this message" tag. If it wasn't intended to be a political advertisement, somebody got very lucky and hit on every single thing the President should be talking in his upcoming reelection campaign. Something tells me someone might be fishing for another bailout soon and are wearing their good will hat and flattery pants to the meeting.
14. I don't know what "Go Daddy" does or sells, but there is no porn on their site as promised. Deceptive advertising suit is on its way.
15. I'll end with this - the Super Bowl needs to be played on Saturday. This is purely a hangover thing for me and I don't have any other good reason than that one. I wish I had some scientific or statistical reasoning behind my request, but I don't. I want to get hammered, party until the pain of losing wears off and then take a twelve to fifteen hour nap of regret, and I'm not alone. Make it happen Mr. Goodell!